In the golden triangle
To accelerate the growth of tourism in Lombok and beyond, the local government of West Nusa Tenggara is directing tourism promotion and marketing to countries in the Northern American, Australasian, and Western European regions. Domestic promotion is directed to cities in Java and Batam. In an attempt to convince potential visitors of the attractions of Lombok as a tourist destination, the West Nusa Tenggara government is aiming to educate these people about the islands, particularly Lombok, so they can understand and appreciate the attractions of each island as a whole before they arrive.

The perseverance and fast development of tourism in this region can be attributed to a few different factors. Most importantly, the area is located in the center of the golden triangle of national tourism - Bali in the West, Tanah Toraja in the North, and Komodo Island in the East - three tourism resorts that have become well known all around the world. Sooner or later, one would expect that the place in the middle would also be easily able to penetrate the international market.

Secondly, the natural beauty of the area makes it an attractive choice, as it is able to boast mountainous retreats with dense forests. The Hutan Pusuk (Pusuk Forest), for example, in the Lombok Barat Regency, is a beautiful resort for tourists. In this resort, there are restaurants and villas in the middle of the forest, with a variety of different kinds of monkeys that can be teased into playing games. And, of course, the crisp and cool mountain climate attracts people for extended stays. In Tanjung resort, in Northwest Lombok, the previously dry and infertile land has been transformed into lush cashew forest. The other National Parks of Rinjani Mountain also hide thousands of naturally beautiful features.

Meanwhile, on the coastal scene, Lombok is rimmed by a number of beautiful beaches. Senggigi Beach, Kuta Beach in western Lombok, and the islands off the west of Lombok - namely Gili Trawangan, Gili Meno, and Gili Air - are all stunning beaches that are becoming popular with tourists. In this region, there is also an underwater resort which is known for its blue coral.

A variety of places of cultural and historical interest can also be found in the urban areas. The Van Ham Grave in Karang Jangkong and Mayura Park and Meru Temple in the Cakranegara District are two of these places of interst. Then there is Loang Balok Grave in Tanjung Karang in the Ampenan District, Saleh Sungkar Grave in Saleh Sungkar Street Ampenan, ketak handicrafts in Sayang-Sayang, and the Rinjani Hand Woven centre in Cakranegara, to name but a few more.